RECENT WORK
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WESSON
“IT STARTS WITH WESSON”
“IT Starts with Wesson” is the latest campaign for the 125 year old cooking oil brand. Manic Pixie developed a 360 campaign, including connected TV, Out-of-home, social and digital.
Agency: MANIC PIXIE
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PRODUCT: WESSON
AGENCY: MANIC PIXIE
CREATIVE DIRECTOR : MARK ROZELUK
ACCOUNT DIRECTOR: LINDSAY PRAJZA
ASSOCIATE CREATIVE DIRECTOR: SASHA DOWNER
ASSOCIATE CREATIVE DIRECTOR: YAN LI
PR: NEAT AGENCY
TARA MCCARTHY
MEDIA: PANOPLY
STRATEGIST: BIANCA DI LORETO
CHIEF MEDIA OFFICER: BOBBY DESTOUNIS
MEDIA & INNOVATION: NICHOLAS LANDRYPRODUCTION COMPANY: BIG PIG PRODUCTION CO.
PRODUCER: MARK DELOTTINVILLE
DIRECTOR: MARK ROZELUK
ASSISTANT DIRECTOR: CONOR M. O'BRIEN
DIRECTOR OF PHOTOGRAPHY: SANTIAGO TRUGEDA
POST PRODUCTION: MANIC PIXIE
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MERCK CANADA
“GARDASIL®9”
Manic Pixie developed the new nationwide campaign for MERCK’s HPV vaccine, GARDASIL®9. Through a series of playful spots and vignettes, we juxtapose the many things in life that you can’t prevent versus the efficacy of being vaccinated against HPV with GARDASIL®9.
Agency: MANIC PIXIE & CLOUDRAKER
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Client: MERCK Canada
Creative Director / Director: Mark Rozeluk
Director of Photography: Santiago Trugeda
Editorial: Manic Pixie
Production: Big Pig Co.
Executive Producer: Mark Delottinville
Colour: Kook Color
Business Director: Gail Squires
Account Director - Sabrina Cohen
Account Supervisor, Health - Valerie Smith
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MERCK CANADA
“CHANGE THE ODDS”
Developed as an evolution of the "Be the MVP" campaign to promote lung cancer awareness, Merck Canada strategically tapped hockey legend Hayley Wickenheiser. Known not only for her prowess on the ice but also as a physician, Wickenheiser serves as a powerful advocate for early screening and detection efforts.
Agency: MANIC PIXIE & CLOUDRAKER
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Client: MERCK Canada
Creative Director / Director: Mark Rozeluk
Director of Photography: Santiago Trugeda
Editorial: Manic Pixie
Production: Big Pig Co.
Executive Producer: Mark Delottinville
Colour: Kook Color
Account Director: Olivia-Gail Squires
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TSN DOORDASH “BRISKET VS PIZZA”
The DoorDash and TSN spots were meticulously crafted to seamlessly integrate with select NFL games throughout the season. Showcasing the diverse culinary delights distinctive to each American city, these commercials emphasize the extensive range of food options available through DoorDash.
Each spot, filmed in a versatile modular format and airing in concise 15-second segments, creates a playful scenario where two factions compete in a group meal order, overseen by the affable Kate Beirness from TSN.
Agency: MANIC PIXIE
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Client: TSN & DoorDash
Director: Mark Rozeluk
Director of Photography: Peter Schnobb
Editor: Mark Delottinville
Production: Big Pig Co.
Sound Mix: Manic Pixie
ABOUT
Sure content is king, but the kingdom has changed.
Manic Pixie was founded by Creative Director Mark Rozeluk in 2021. Bringing with him a wealth of experience spanning over 15 years, Mark is dedicated to catering to the needs of brands, agencies, and advertisers by stressing the significance of purposeful storytelling – an approach recognized as strategic storytelling. In today's landscape, characterized by a surging demand for content, coupled with constricting production budgets and an array of platforms, Manic Pixie assumes a pivotal role in bridging the chasm between elaborate commercial productions and internal endeavors. Our specialization lies in crafting narratives that not only captivate strategically and narratively but are also effortlessly adaptable across diverse channels, tailored to varying financial constraints. Our ultimate aim is for these stories to strike an emotional chord, communicate effectively, and leave a lasting impression wherever they encounter their audience.