RECENT WORK

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SPORTSMAN’S WAREHOUSE
“ADVENTURE LIKE A LOCAL”

Working alongside the team at Wild Idea Co., we brought the new “Adventure Like a Local” campaign to life through a paid video initiative featuring targeted variants tailored to hunting, fishing, and broader outdoor audiences.

Building on the existing brand platform, “From One Adventurer to Another,” the campaign sharpened the brand’s voice and tone to better resonate with specific audience segments across performance-driven channels.

VIEW PROJECT

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WESSON “SELF-CARE”

Our latest spot for Wesson is a love letter to new moms (quite literally).  Based on the insight that food connects us all, “Self care” is a reminder to let others in and make time for yourself.

Agency: MANIC PIXIE

VIEW PROJECT

  • CLIENT: WESSON

    Marketing Manager: Emily Van Walleghem

    AGENCY: Manic Pixie
    Creative Director: Mark Rozeluk
    Associate Creative Director: Sasha Downer
    Associate Creative Director: Yan Li

    Production

    Director - Mark Rozeluk
    Producer - Mark Delottinville
    Line Producer - Denise Bodan
    AD - Conor M. O'Brien
    2nd AD - Danielle Milligan
    Make Up - Divya Asnani
    Wardrobe - Fredsonn Silva Aguda
    PA - Alexander Efimov
    PA - Jordan Takacs
    PA - Ernesto Largaespada
    Craft - Paul Michon
    Craft Assistant - Maxwell McWhinnie
    DOP - Peter Schnobb
    1st AC - Roy Zheng
    2nd AC - Vy Nguyễn
    DMT - Brian Lanigan
    Steadicam - Michael Distefano
    Photography - Jessica Crandlemire
    Gaffer - Ibrahim Issa
    Best Person Electirc - Timur Aliev
    Electric - Nate Wood
    Key Grip - Shane Azam
    Best Person Grip - Yevgenia ‘Jane’ Lukashova
    Grip - Chris Atkins
    Package Truck Drivers - Donovan Edwards
    Production Designer - Logan Graham Greene
    Set Dec - Sarah Delano
    Set Dec - James Crawford
    Set Dec - Ira Goldman
    Set Dec - Arantxa Mirabal

    Post Production
    Editor - Mark Rozeluk
    Colour - Kookaburra Colour Ltd
    Colourist - Yuri Cabrera
    Producer - Melody Chan
    Composer - Felipe Tellez

    Casting
    Hallihan Casting
    Casting Director - Ian Bender
    Casting Director- Ashley Hallihan, CDC

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MERCK CANADA
”LISTEN CLOSE”

We got to make another important public service spot with our friends at Cloudraker for MERCK’s latest lung cancer awareness campaign. Rooted in the insight that we don’t often think about breathing (until we do) “Deep Breath” is positioned to not take something as simple as breathing for granted, and a reminder to screen and test for lung cancer when symptoms present.  

Agency: CLOUDRAKER & MANIC PIXIE

VIEW PROJECT

  • CLIENT: MERCK Canada

    AGENCY (Strategy)
    CloudRaker

    Head of Strategy & Business Design - Nathaniel Sibi
    Business Director, Healthcare & Pharma - Olivia-Gail Squires
    Account Director - Eunice K.
    Strategist, Health - Tarindi Welikala
    Account Coordinator - Alyssa Tarricone

    AGENCY (Creative)

    Manic Pixie
    Creative Director: Mark Rozeluk

    Production

    Big Pig Production Co.
    Producer: Mark Delottinville

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MERCK CANADA
“GARDASIL®9”

Manic Pixie developed the new nationwide campaign for MERCK’s HPV vaccine, GARDASIL®9. Through a series of playful spots and vignettes, we juxtapose the many things in life that you can’t prevent versus the efficacy of being vaccinated against HPV with GARDASIL®9.

Agency: MANIC PIXIE & CLOUDRAKER

VIEW PROJECT

  • Client: MERCK Canada

    Creative Director / Director: Mark Rozeluk

    Director of Photography: Santiago Trugeda

    Editorial: Manic Pixie

    Production: Big Pig Co.

    Executive Producer: Mark Delottinville

    Colour: Kook Color

    Business Director: Gail Squires

    Account Director - Sabrina Cohen

    Account Supervisor, Health - Valerie Smith

We’re not your typical ad agency — and honestly, we wouldn’t want to be. We’re a nimble, multi-disciplinary collective with a focus on storytelling.  

Part agency, part production house, 100% focused on building content that connects.

Our thing? Strategic storytelling. We help brands like yours tell sharper stories and make content people actually want to watch. And because we’ve got full-scale production built in, we take you from idea to “holy sh*t, it’s live” without the usual delays, layers, or endlessly inflating budgets.

 We’re here to help brands tell sharper stories and make smarter content — without wasting time, money, or brain cells on unnecessary process. We believe in big ideas, lean teams, and partnerships that actually feel like partnerships.