WESSON
“It Starts with Wesson” is the latest campaign for the 125 year old brand.
It Starts With Wesson
Manic Pixie proudly developed the latest innovative campaign for Wesson, a renowned cooking oil brand that has been delighting home cooks for an impressive 125 years. By leveraging the universal human truth that most delicious recipes and comforting dishes begin with a simple splash of cooking oil in a pan, “It Starts With Wesson” positions the brand as a conduit to family meal time.
This phrase serves as a flexible mnemonic device, capable of being both situational and contextually relevant throughout its narrative. To bring this campaign to life, we created two engaging television spots, in addition to a diverse array of out-of-home, social media, and digital advertising materials. The campaign is set to run in selected cities across the United States, ensuring it captures attention and inspires home chefs throughout the upcoming holiday season.
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Everyone cooking, together.
We strongly believe that true collaboration is undeniably the best path to achieving effective and impactful work. Manic Pixie had the pleasure of working closely with Neat Agency on public relations strategies and with Panoply on various media initiatives. This close and productive working relationship, alongside our valued client, allowed us to be both purposeful and highly strategic when crafting the media plan. Channel-specific content was developed thoughtfully—moving beyond a traditional advertising spot—and this included out-of-home (OOH), radio, social media, and digital platforms, as well as innovative grocery partnerships and specialized content for Instacart.
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In the news
Credits
Product: WESSON
Agency: MANIC PIXIE
Creative Director : MARK ROZELUK
Account Director: Lindsay Prajza
Associate Creative Director: SASHA DOWNER
Associate Creative Director: YAN LI
PR: Neat Agency
Tara McCarthy
media: Panoply
Strategist: Bianca Di Loreto
Chief Media Officer: Bobby Destounis
Media & Innovation: Nicholas Landry
Production Company: Big Pig Production Co.
Director: Mark Rozeluk
Producer: Mark Delottinville
Director of Photography: Santiago Trugeda
AC: Raihan Mobasherul
2nd AC: Joshua Smith
DIT/Digitech: Orkun Eray
Gaffer: Keaton Evans
Best Person Electric: Robin Johnston
Electric: Timur Aliev
Electric: Sergei Konovaleko
Key Grip: T.J Richardson
Best Person Grip: Tony Ranieri
Grip: Shawn Roberstson
Grip: Josh Ladouceur
Flight Head Tech: Vithusan Vijayaratnam
Production Designer: Logan Graham Greene
Set Decorator: Logan Sutherland
Set Decorator: Daphne van der Vaart
Makeup: Misty Fox
Makeup Assist: Carla McKeever
Wardrobe: Kahmeelia Smith
PA: Harsh Shah
PA: Jordan Takacs
Sound: Scott Taylor
Dog Wrangler: Jordan Worrell
Post Production: Manic Pixie
Colour: Kook Colour
Colourist: Yuri Cabrera
Colour Producer: Melody Chan