Self Care

“ Caring Starts With Wesson ”

  • Client: Wesson
Advertising Campaign

Let
others in.

Food is inherently a connector of people and moments, and given the well-publicized loneliness epidemic, there was an opportunity to tell stories of connection with food as the facilitator of those moments.

The spot, titled “Self Care,” is a literal love letter to new moms, highlighting the many ups and downs of parenthood while reminding them of the importance of community.

Early motherhood can be a lonely place, and that loneliness is universal. We wanted to tell a heartwarming story that connected and resonated, leveraging the brand’s platform: “It starts with Wesson.”

WESSON "Self Care"

No one tells you how it will feel.

We loved the idea of the narration being personal — not just a detached, omniscient voiceover, but something rooted in lived experience. It felt more honest, more intimate. As parents ourselves, we drew from real moments — the late nights, the quiet doubts, the unexpected joys — to shape a voice that felt familiar and reassuring. There’s a universal truth that grounds the story: everyone, no matter how strong or capable they seem, needs a little nudge of encouragement now and then.

By making the narration feel like it came from someone who’s been there, we hoped to foster a sense of solidarity and support — like a gentle reminder from a friend who gets it.

Media thoughtfully handled by our friends at Panoply.

Multiple
Touchpoints

From long-form and short-form storytelling to promoted social posts and influencer PR outreach, we built a multi-channel campaign that was as strategic as it was heartfelt. Every element was crafted with intention — to meet our audience where they were, in the formats they naturally engaged with. We embraced a scrappy, resourceful approach that allowed us to move quickly and authentically, while still being sharply targeted. By centering the campaign around Mother’s Day — a moment already rich with emotion — we created space for real connection. Whether it was a cinematic spot, a relatable reel, or a thoughtful post from a trusted voice, each touchpoint was designed to resonate on a personal level. The goal wasn’t just visibility; it was impact — to make moms feel seen, understood, and appreciated in a way that lingered beyond the scroll.

IN THE NEWS.

“Wesson Pens a Love Letter to New Moms”

“Comfort Food: Wesson Promotes Shared Meals To Help Stressed Moms”

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