Adventure Like a Local

“ From one adventurer to another ”

Client: Sportsman’s Warehouse

Advertising Campaign

We don’t
just outfit
adventures.

We pass on what we’ve lived, from one adventurer to another.
Giving them the know-how and confidence they need to adventure like a local.
Working alongside the team at Wild Idea Co., we brought the new “Adventure Like a Local” campaign to life through a paid video initiative featuring targeted variants tailored to hunting, fishing, and broader outdoor audiences.

Building on the existing brand platform, “From One Adventurer to Another,” the campaign sharpened the brand’s voice and tone to better resonate with specific audience segments across performance-driven channels.

The objective was to elevate brand awareness and deepen brand affinity by reinforcing Sportsman’s Warehouse as the go-to destination for local expertise, region-specific gear, and trusted outfitter insight.

Sportsmans Warehouse "Adventure Like a Local"

Your Next Adventure Awaits.

To capture the full range of scenes and landscapes needed to tell this story, we employed a curated blend of stock footage and existing client assets. This approach allowed us to craft a cohesive, lifestyle-driven spot without the need for a full-scale shoot, while still maintaining authenticity and visual richness.
Our creative objective was to align the emotion and sentiment of the narrative with imagery that reflected the spirit of lifelong learning and shared wisdom—depicting hunters and anglers not just as sportsmen, but as passionate explorers continuously seeking knowledge and passing it on.