Giving Starts With Wesson

“ A Recipe for Connection ”

  • Client: Wesson
Advertising Campaign Commercial

Food Brings Us Together

For the holiday season, Wesson is inspiring Americans to rediscover the joy of simple acts of giving with a new campaign titled “Muffins.” Rooted in the brand platform “It Starts With Wesson,” the campaign positions the heritage cooking oil brand as a trusted companion in creating moments of warmth and togetherness—both big and small.

Debuting for U.S. Thanksgiving, the heartwarming 60-second film brings that idea to life through the universal language of food. It reminds viewers that the moments that matter most aren’t always the grand family dinners, but the everyday gestures that bring people closer together.

Giving Starts With Wesson

Multiple Channels

To bring the story off-screen, QR codes featured in the creative invite viewers to download the exact muffin recipe seen in the film, along with other holiday favourites from Wesson’s recipe collection.

The work extends across digital, social, connected TV, cinema, and out-of-home placements (billboards, transit shelters, buses, and airport screens) in select U.S. cities.

Media thoughtfully handled by our friends at Panoply.

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