STAPLES
"THIS IS HOW I"
A series of spots for Staples Canada show how the retailer can help turn ideas into reality.
The working and learning company.
In a strategic shift away from its traditional image as a mere office supply retailer, Staples transitioned into a “The working and learning" company. Our creative endeavors birthed a collection of impactful narratives showcasing the tales of budding enterprises and innovative entrepreneurs. These concise yet compelling :30s advertisements skillfully cast Staples not just as a supplier but as a pivotal ally in every entrepreneurs journey, all the while spotlighting the diverse range of new services on offer within the eminent flagship stores spanning Ontario and Quebec.
:30
Work. Learn. Grow.
The reinvention of Staples Canada into “The Working and Learning Company” required a launch campaign to touch on the retailer’s many new offerings and services (in addition to just office supplies). With a focus on small business and entrepreneurs, we crafted relatable stories to bring the campaign to life and position it as the goto business solutions.
Credits
Agency: Jackman
CREATIVE DIRECTOR: MARK ROZELUK
COPYWRITER: Clair DeMarco
Account Director: Marisa Harris
Executive Creative Director: Mike Kasprow
Director: Mark Rozeluk
Director of Photography: Stuart Campbell
Editor: Mitch Finn
Writer: Claire deMarco
Agency: Jackman Reinvents
Production: Skin & Bones
Producer: Jeff Darragh
post Audio: Pirate