STAPLES “START TO SMART”
IN THEIR FIRST BACK-TO-SCHOOL AD IN OVER TWO DECADES, STAPLES CANADA SHOWS US HOW THE RETAILER IS THERE TO HELP SET UP STUDENTS FOR SUCCESS, NOT MATTER WHAT AGE.
From start to smart, Staples makes back to school easy peasy.
The brief was simple and to the point: show how Staples is there for students regardless of age or grade. We transformed a Staples store into a moving timeline, with each aisle showing a father and daughter as they shop for back-to-school. Through a mix of both practical and visual effects, we highlight the relevant age appropriate tools kids and teens need to learn.
We wrote a custom music track with the folks at Pirate Sound that captures how quickly time flies when you’re growing up - a catchy piece that tugs on the heartstrings.
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The Spot
Through a mix of practical and visual effects, the ad is designed to show Staples as your “back to school” destination, regardless of your school-age.
Credits
Agency: JACKMAN
Creative Director : MARK ROZELUK
Associate Creative Director: Rosalinda Graziano
Writers: Matt Prokaziuk & Mark Rozeluk
Production Company: SKin & Bones
Producer: Jeff Darragh
Director: Mark Rozeluk
Director of Photography: Stuart Campbell
POST PRODUCTION: The Vanity
Editor: Mitch Finn
Post Audio: Pirate